IBM needed to promote the Cost of a Data Breach in a visually engaging manner. The content needed to be published on social media in tandem with the launch of the Cost of a Data Breach digital experience. It continues to be leveraged in recognition of Cyber Security Awareness Month. TwoLine Studios worked with IBM to create a whiteboard video telling the Cost of a Data Breach story. It resulted in a visually appealing video that was compressed time-wise for easy understanding. It was attention-grabbing and used a unique visual style, making it noticed on Social Media.