THE SITUATION: AT&T embarked on the "Dreaming in Black" initiative amid societal challenges and the pandemic's impact. With a focus on nurturing team unity and celebrating individual strengths, the project aimed to foster a culture of appreciation and empowerment during the transition to virtual interactions.

THE CHALLENGE: The challenge was to recognize the contributions of senior executives and ensure they felt valued and understood as they introduced new initiatives. AT&T sought to spotlight the unique superpowers of its leaders amidst a backdrop of social unrest and the longing for connection in virtual environments.

THE SOLUTION: Partnering with TwoLine, AT&T created personalized illustrations for 11 senior executives, symbolizing recognition and encouragement. The goal was to infuse energy into the event, visually summarize action items, enhance presentations, and deeply impress the executives with a meaningful acknowledgment of their strengths.

• Personalized Illustrations: TwoLine crafted bespoke illustrations for 11 senior executives, fostering recognition and encouragement.

• Infused Energy: Injected vibrancy into the event, boosting engagement and enthusiasm.

• Visual Summaries: Graphics visually summarize action items, enhancing understanding and retention.

• Enhanced Presentations: Illustrations elevated presentations, making key messages more impactful.

• Meaningful Acknowledgment: Executives are deeply impressed by personalized acknowledgment of strengths.

THE RESULTS: The unveiling of the illustrations elicited enthusiastic feedback, embodying AT&T's commitment to recognizing diverse talents. Executives were visibly moved, expressing newfound appreciation for their strengths. Sending the artwork to their homes added a personal touch, reinforcing the company's gratitude and commitment to fostering an inclusive, empowering culture.

• Enthusiastic Feedback: Unveiling illustrations garnered enthusiastic feedback, reflecting AT&T's commitment to talent recognition.

• Appreciation for Strengths: Executives expressed newfound appreciation for unique strengths, fostering value and belonging.

• Personal Touch: Artwork sent to executives' homes added a personal touch, reinforcing gratitude and inclusivity.

• Empowering Culture: Initiative reinforced AT&T's dedication to an inclusive, empowering workplace culture, driving morale.