THE SITUATION: SAP's annual user conference, SAPPHIRE NOW, traditionally held in Orlando with over 40,000 attendees, faced a monumental challenge due to the COVID-19 pandemic in May 2020. This required a swift (6 week) transition to a virtual format, prompting SAP to collaborate with TwoLine Studios to reimagine the event online, ultimately attracting an audience of over 100,000.

THE CHALLENGE: The primary challenge was transitioning SAPPHIRE NOW, known for its interactive and engaging atmosphere, to a virtual platform. This task involved logistical hurdles and the critical need to maintain the event's essence in the digital space. Stakeholder feedback, exemplified by Carmen Kimberling's testimonial, emphasized strategic challenges, including effective content re-promotion across diverse channels.

THE SOLUTION: SAP's partnership with TwoLine Studios proved instrumental in tackling these challenges. TwoLine adopted a multifaceted virtual approach:

• Global Storytelling: Redefining SAP's global communication strategy to ensure resonance across diverse audiences.

• Sharable Deliverables: Creating easily shareable content for social media to amplify SAP's digital footprint.

• Snackable Content: Crafting visually engaging and concise content, making complex concepts easily digestible for a broader audience.

THE RESULTS: The collaborative efforts between SAP and TwoLine Studios led to significant outcomes:

• Substantial Increase in Attendance: Virtual attendance surged from 40,000 to over 100,000, marking a remarkable expansion.

• Strategic Content Transformation: Thoughtful decisions guided content adaptation for virtual consumption, reflecting careful consideration.

• Cultivated Innovation: The partnership nurtured a culture of innovative collaboration, propelling the search for engaging solutions.

• Enhanced Engagement: Attendees and stakeholders praised the event's improved engagement, evident in the interactive experiences and extensive takeaways.

• Appreciation for Snackable Content: The concise and visually engaging content received praise for its effectiveness, underscoring the content strategy's achievement.