How Do We Help Everyone Understand and Live HOKA's brand?
HOKA’s Brand DNA
THE SITUATION: HOKA, a trail-running performance shoe brand, was at a pivotal stage of growth, facing the need to unify its expanding team around a cohesive brand identity. The goal was to develop new core messages that stuck!
THE CHALLENGE: As HOKA's growth surged, maintaining a unified brand DNA became crucial. The rapid expansion demanded a vibrant intervention to energize team members and craft timeless core messages capturing HOKA's spirit.
THE SOLUTION: At TwoLine, we crafted a distinctive strategy employing innovative methods, such as:
Engaging Leadership Offsite: Developed and guided an immersive offsite experience over 2.5 days, intensifying the team's grasp of the brand's DNA and fostering collaborative synergy.
Visual Templates and Graphic Recording: Brought in to translate complex ideas into compelling narratives that vividly define HOKA’s brand DNA. “The Triangle” model not only serves to onboard brand ambassadors and new employees but also excites them to join our purposeful and mission-driven team.
Purposeful Play & Game Storming: Introduced to inspire fresh perspectives, igniting innovative thinking and unlocking the team's creative potential.
Follow-up Leadership Offsites: Extending the impact, we facilitated four additional sessions to strengthen leadership skills and cultivate an innovative culture crucial for the brand's ongoing growth and evolution.
THE RESULTS: In just 2.5 days, we condensed months of planning into action, culminating into:
A comprehensive visual model showcasing HOKA’s brand essence.
An animated video disseminating the brand message globally for onboarding.
TwoLine Studios is trusted by visionary leaders of organizations big and small around the globe.
With our help, their teams are more connected, creative, and clearer than ever. We have a proud track record of helping teams solve their complex problems in a new way.
See what they are saying.
“TwoLine’s Social Impact sessions far exceeded my expectations. Each activity and discussion built upon the other. Through honest discussions, we moved beyond the obvious into a rich, expansive direction where I know HOKA can make a real and lasting difference.”
— Norma Delaney, VP Global Brand Marketing at HOKA ONE
“This was by far the most productive, enjoyable, meeting I had had at HOKA. The ability to collaborate across departments, and speak openly about a brand we are passionate about was so valuable.”
— HOKA Team Leader
Let’s Connect.
hello@twolinestudios.com
(914) 719-7189
