How Listening Wall Reflects Your Community's Journey | TwoLine Studios
A blank wall transforms into a vibrant visual story. As attendees pass by the listening board scribbled by TwoLine Studios, we can see their perspectives come alive through illustrated meaningful moments.
A listening wall synthesizes an event into a shared narrative - fostering connections and driving engagement from start to finish. The process begins long before the first sketch.
First, we partner with clients to identify objectives and key topics:
“Are you looking to increase community interaction?”
“Do you want to discover audience insights?”
“Are you interested in driving social media engagement?”
The listening board can accomplish ALL of that, but by understanding specific goals, we can collaborate on designing an impactful experience for everyone and draw more attention to your desired aspect.
On the day of the event, our team arrives early to install boards and prepare supplies. Seeing large canvases ready to be filled piques participants curiosity even before the event begins. It signals that their thoughts will take tangible form and challenge them to think creatively early on.
As activities start, we actively listen and visually capture in real-time by illustrating presentations and highlighting key ideas from the stage. Between sessions, we engage attendees to learn what resonates with them and add that to the boards. We want people to feel truly heard as we hand draw their insights among the emerging themes.
It’s easy to tell how vibrant graphics can attract attention as attendees find their contributions among the growing crowd-sourced narratives. The social boards help the crowd spark conversations, forge connections, and foster an inclusive atmosphere.
There are so many social perks to the visual boards for everyone.
Presenters
Gaining on-site feedback to adapt for their content
Sharing their thoughts with attendees
Promoting their work on social medias
Organizers and Sponsors
Channeling an inclusive atmosphere with real-time interests
Noticing key themes emerge through visual storytelling
Promoting your brand as trends and spotlights
Trendspotter in real time with real feedbacks
Showing your values to the community quickly
Attendees
Networking around mutual insights.
Participants feeling truly heard seeing their words on the boards
Mapping shared challenges
Creating opportunity for collaboration
By the closing session, the board becomes a tapestry that emerges reflecting the community's journey. People gather for final photos to promote on their socials, connecting over this co-created visualization of their experience. Fledgling notes evolve into an artifact encapsulating the event's purpose.
The impact lives on long after.
Images spread on social media carrying insights far and wide.
Takeaways are recalled visually.
Strategic decisions are made as leaders review key themes.
Connections ripple out from the shared experience.
A blank wall becomes a canvas for the community. Social listening through real-time visual storytelling fosters an inclusive, insightful, and profoundly human event.
What will your wall illuminate? Let's bring your event to life together at your retreat or team building! Reach out to TwoLine Studios today and have your own listening board to reflect an inclusive atmosphere with real-time interests that benefit your sponsors, presenters, and attendees.
At TwoLine Studios, we design immersive experiences, graphic facilitate and our founder, Heather Willems, coaches leaders to reflect on big ideas and put those ideas into action.