Irish Titan Case Study: Capturing Big Ideas in Real Time—On Screen and In Mind | TwoLine Studios
The Client
Irish Titan, a Minneapolis-based agency, builds and grows e-commerce channels for clients globally. Their Ecomm Forum is a high-energy annual event that brings together experts, thought leaders, and clients—both in-person and virtually—to explore emerging e-commerce trends, technologies, and best practices.
TwoLine Studio’s graphic recorder Yao Xiao capturing Irish Titan’s Keynote speaker.
The Opportunity
As the Forum’s popularity grew, Irish Titan wanted more than just content delivery—they wanted connection. Its CEO, Darin Lynch, envisioned an experience that would engage participants as co-creators, not just attendees. Because of this, he needed a solution that would:
Keep hybrid audiences engaged and focused
Visually capture and elevate the thought leadership in the room
Reflect the bold, community-driven spirit of the Irish Titan brand
Darin’s goal? Draw out the brilliance already in the room—and do it in a way that makes the insights unforgettable.
The Solution
For four years, TwoLine Studios has been a trusted creative partner for Irish Titan. Each year we provide the moment with a visual solution that enhances both content and community.
Here's how we’ve evolved together:
2020: Amid the uncertainty of COVID, we adapted to the global pandemic and graphic recorded the entire event virtually—live, for a televised audience.
2021: We brought digital visuals into the hybrid space, projecting real-time sketches in the room and online simultaneously.
2023: We introduced a Social Listening Wall with three live artists. We visualized speaker insights, captured audience takeaways on the spot, and turned passive attendees into active contributors.
2024: We returned with a digital graphic recording, live from the audience. The artwork was live-streamed on screens throughout the venue and split-screened for virtual attendees—giving every participant a front-row view of the ideas unfolding.
TwoLine Studios's graphic recorders actively listen and take visual notes for hybrid audiences.
What Made It Work
A Visual Anchor: Our live visuals gave attendees a reference point—keeping focus high, even as attention waned.
Instant Sensemaking: People could "see the arc" of each conversation, reconnect to what they missed, and absorb insights visually.
Event Energy: The evolving illustrations added motion, creativity, and curiosity—drawing people in, even from outside the main room.
Cultural Fit: The visuals matched the Irish Titan vibe—bold, smart, energetic. They didn’t feel like a gimmick. They felt essential.
The Results
The impact extended far beyond the event itself.
Each year, Irish Titan creates a beautiful post-event deliverable—a downloadable PDF featuring our visuals and their written takeaways. These summaries become gifts for attendees and speakers alike and act as high-value brand assets for ongoing engagement.
A digital view of the panelist and the digital graphic recording were shared both in the lobby and on the live stream.
From the CEO's Perspective
"Irish Titan is a dream client. They’re fun, creative, and they truly believe in engaging their community as much as educating them. Darin isn’t looking for cookie-cutter solutions—he’s always looking to raise the bar, highlight his team's excellence, and celebrate the people they serve.
Every year, we get the privilege of matching his energy—and exceeding our own standards. We don’t just show up with markers and iPads. We come to meet the moment—and make it memorable."
— Heather Willems, CEO, TwoLine Studios
What They Said
“Heather's team @TwoLine Studios was just absolutely fantastic for our hybrid event. Their digital visual storytelling was drawn live at our event and in real-time online, and all of our guests—whether live in the flesh or on the livestream—raved about how it added to not just their experience, but their understanding of the content. The next day we downloaded the masterpiece! We’ll share them as a gift to the speakers and use them throughout the year to share the content and help promote the event next year.”
— Darin Lynch, CEO, Irish Titan
“I see great value in having a graphic recorder prominently featured, both in-person and virtually at our event. It’s highly recommended for event planners to integrate the graphic recording as a core, consistent element rather than a supplemental add-on. TwoLine Studios was also so easy to work with—you helped elevate the entire event.”
— Jack Swift, Irish Titan
Why This Matters to Event Leaders
Whether you're planning a summit, offsite, or customer showcase, visual storytelling isn’t just “nice to have”—it’s a strategic advantage. It keeps audiences engaged, makes insights stick, and transforms events into shareable experiences.
At TwoLine Studios, we design immersive experiences, graphic facilitate and our founder, Heather Willems, coaches leaders to reflect on big ideas and put those ideas into action.