From AOL to Innovation | The Digital Art Journey of TwoLine Studios
Do you remember the excitement surrounding the iPad launch in 2010? For visual thinkers, it began an exciting journey into the world of digital graphic recording. Our founder’s first digital client, AOL, was one of the early pioneers of the internet, and they were eager to embrace our innovative services.
TwoLine Studios’ digital graphic recording on an iPad is projected onto the conference’s screens for real-time viewing.
However, those early days presented their own set of challenges. The digital tools available were somewhat sluggish, and meticulous preparation was required, which caused more trouble than we anticipated. To keep pace, our team of graphic recorders had to pre-draw images and painstakingly copy-paste them, making real-time capture of key ideas nearly impossible.
But what truly shone was the power of innovation through learning to use a new medium. AOL loved that our creations were instantly digitized and ready to be shared on multiple screens throughout the conference space.
TwoLine Studios’ digital graphic recording being show in the background of HPE event.
Today, digital graphic recording has become one of our most sought-after services. Our clients love our real-time digital capture and the many benefits it offers:
Immediate and Versatile Deliverables: Our digital recordings provide instantly shareable outputs that enhance post-event engagement. They seamlessly adapt to various displays, from large screens to mobile devices, offering flexibility in presentation and distribution, regardless of your goals.
Extended Reach and Interaction: The digital format effortlessly integrates with social media platforms, expanding the event's reach. It also empowers us to include interactive elements like hyperlinks or animations, making content more engaging for all audiences.
Tangible Record of Ephemeral Conversations: Digital graphic recording visually captures live discussions, transforming fleeting moments into lasting, referable content that encapsulates key ideas and discussions.
Seamless Integration and Customization: Digital recordings easily integrate with event technology and are scalable for events of any size. They offer customization options in style and branding, ensuring alignment with the event’s theme.
Discreet and Environmentally Friendly: Digital graphic recording is less intrusive and requires less space with minimal disruption. Moreover, it aligns perfectly with eco-friendly practices, reducing the need for physical materials and after-waste.
Efficient Archiving and Retrieval: The digital format simplifies content storage, archiving, and retrieval, making it easy to access and utilize for future reference or subsequent events.
From those early days with AOL to the current era of digital innovation, TwoLine Studios is at the forefront of visual engagement.
Join us as we continue to embrace the digital revolution, turning every stroke of creativity into a lasting mark on the canvas of innovation.
At TwoLine Studios, we design immersive experiences, graphic facilitate and our founder, Heather Willems, coaches leaders to reflect on big ideas and put those ideas into action.