Target Case Study | TwoLine Studios
As leaders, you have so many stories and experiences to share that shape the person you are today. Do you know what’s the best way to convey your journey to your audiences, clients, and team in a way that is engaging, effective, and unique? Visual Storytelling! Take a look below to see how we help leaders like you tell their stories effectively.
Visuals of Target Co. leader, Jarrett Reed as a young kid listening to his grandma's teaching that was graphically recorded by TwoLine’s artists.
Not long ago, Target Co.’s Senior Director of Properties—strategy & Operations, Jarrett Reed, connected with TwoLine’s founder, Heather Willems. Seeking innovative ways to convey his professional journey to his executive team and audience, Jarrett was captivated by TwoLine Studios' expertise in transforming ideas into engaging visual stories, enhancing communication and productivity.
“After seeing their work, I instantly knew we had to work together! I thought about how I may be able to leverage their talents to think differently about my professional development and how I communicate my story at work.” – Jarrett Reed
Jarrett Reed and Heather Willems prepping for the visual storytelling collaboration.
TwoLine Studios embarked on a creative journey with Jarrett, utilizing our Illustration Process to craft visuals that resonate deeply with his personal and professional narrative.
Visual of Jarrett Reed mapping his career and declaring his goals.
"We use images to tell stories louder than words ever could. Our illustrations provide a flow that helps Jarrett’s team SEE what he experiences and what he wants to achieve." - Heather Willems
The outcomes of this visual collaborative session by TwoLine Studios benefit you in many ways, including stunningly weaving together the past, present, and future. You can share these visuals with co-workers, business partners, and stage audiences anytime and anywhere with depth and impact.
Not only did this inspire the team of leaders who report to Jarret, but he was also able to share the illustrations on ZOOM, live in person, and with a broader audience on Social Media. Through TwoLine’s illustrations, Jarrett can strengthen relationships with his team and provide his vision to them. Jarrett shares:
“I've had the opportunity to share the work with several co-workers and the response has been overwhelming. The visuals have helped enhance my storytelling and created space for co-workers to share their stories with me! This experience has reinforced my belief that we all have a story to tell AND there are many ways to express that story. I'm now using the feedback from others to help further shape how I share more authentically at work!”
Visual of Jarrett Reed navigating his paths to emphasize BLM, his community, his legacy, and his leadership.
For Heather, collaborating with Jarrett has been an inspiring experience, reaffirming the belief in the power of deep listening, drawing out understanding, and inclusive storytelling to foster meaningful connections within teams.
Visual Thinking and Visual Storytelling are essential tools in branding sessions, shaping values, vision, mission, and purpose. TwoLine Studios facilitates these sessions, using visuals, storytelling, and creative inspiration to drive impactful conversations, whether in person or virtually.
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At TwoLine Studios, we design immersive experiences, graphic facilitate and our founder, Heather Willems, coaches leaders to reflect on big ideas and put those ideas into action.